Congratulations to Michelle Cracknell for her brilliant article in Professional Pensions about the importance of timely and focused communication with individuals at key moments.
“…schemes/providers are telling the members the things they think are important for the member to know. They may be important for the members to know, but are the members listening? Telling members things the schemes/providers think they should know is not communicating; it is broadcasting.”
We couldn’t agree more and experience from our own data driven communication tool, esparx, echoes the need for targeted communications in these information heavy days.